Listen and Learn
How do you build a business in a very competitive, very personal consumer space that stands the test of time? Ashley Berman, the brilliant designer and owner of Ashley Morgan Designs joins us to share all of this. Her stunning and unique pieces, inspired from her clients’ stories, traditions and cultures, will give you just the motivation you need to just go out and do what you love and make it happen! You are going to love this episode and I can’t wait for you to hear it. Now on the #TheKaraGoldinShow.
"Sustainability, where you can, is always an important resource to go to first… This earth gives us such precious resources, and it's nice to maintain and take care of the earth as well for your children and children to come." —Ashley Berman
The most meaningful jewelry isn't bought, it's reborn. It carries stories, fingerprints, and memories that outshine anything new. In a world chasing trends, there's power in slowing down, honoring what already exists, and turning what once sat in a drawer into something extraordinary.
For jewelry designer Ashley Berman, the pandemic reshaped everything. When store shelves closed, she opened a new chapter, helping clients transform heirlooms into modern pieces that carry legacy and beauty in equal measure. Today, through Ashley Morgan Designs, she champions beauty built on story, craftsmanship, and sustainability.
In this episode, Justine and Ashley unpack how to build a sustainable jewelry collection, what to ask before buying or recycling gold and stones, and the truth behind lab-grown versus mined diamonds, plus a look into her Holiday Market that celebrates local makers and meaningful design.
ABOUT
It’s all about the details
At Ashley Morgan Designs, we believe jewelry should tell a story. Our Ross, California atelier specializes in one-of-a-kind custom jewelry created collaboratively with each client. Every piece is deeply personal, reflecting individual style, meaningful moments, family history, and emotional connection.
Founded by Ashley Berman, Ashley Morgan Designs is known for transforming ideas, heirlooms, and inspirations from nature, culture, and the natural world into modern heirloom jewelry. Trained as a goldsmith in San Francisco, Ashley combines traditional craftsmanship with an artistic, storytelling-driven approach to create pieces that feel both timeless and deeply individual.
Our atelier experience is centered around collaboration. Clients work closely with Ashley through every stage of the design process: from initial inspiration and stone selection to sketching, CAD development, and final craftsmanship. The result is jewelry that carries meaning far beyond adornment.
In addition to bespoke custom work, Ashley also creates singular atelier pieces, each designed with the same artistry, symbolism, and attention to detail that define the atelier's custom creations. These exclusive pieces allow clients to discover and immediately acquire unique Ashley Morgan designs crafted with exceptional gemstones, diamonds, and precious metals.
The atelier also carries a curated collection of foundational fine jewelry pieces selected by Ashley through a small group of trusted artisan partners. These thoughtfully chosen designs complement Ashley Morgan's custom and one-of-a-kind collections, offering timeless layers and everyday luxury staples.
Located in the heart of Ross, Ashley Morgan Designs offers a warm, intimate atelier environment where craftsmanship, storytelling, and personal connection are at the center of every piece we create.
Ashley Morgan Designs does not tolerate any human suffering in the sourcing of diamonds. We fully support the Kimberley Process and provide a warranty stating a diamond is conflict-free.